Digital marketing is the way ahead. Keeping up with the times and with the way digital trends have conquered the lifestyle of people, digital marketing is the future. This includes, among other things, using the internet to advertise about your presence which will subsequently increase the sales of the items you are offering, be it goods or services. The changing times has also added mobile as the main device that people use most frequently. Adapting the offerings, like the websites, to cater to this platform is also a must. And presence in social media is also a must.